DSSOLVR is more than just another secret society — DSSOLVR is an experimentation-driven clearing house for surrealist beverage concepts and design aesthetics standing in opposition to the boring beverage conspiracy.
It has been a labor of love that embodies the nexus of art and fermentation for co-founders Vince Tursi and Mike Semenec. “We’re pouring our heart and soul into this,” emphasizes Tursi. “DSSOLVR is more than just another brewery, it’s the stripped-down, truest version of ourselves and our weirdest ideas, expressed through the medium of fermentation.” Tursi’s brewing background, including lead roles at Night Shift, Lord Hobo, and Burial, provides the fermentation expertise to create exceptional beverage products. Semenec’s marketing experience, including campaign development for New Balance, Otis Spunkmeyer, and the Centers for Disease Control, lays the groundwork for DSSOLVR’s sophisticated branding strategy that provides a solid foundation for the construction of a distinctive countercultural narrative that reflects its founders’ sensibilities.
DSSOLVR represents the apotheosis of craft beverages as an expression of creative intent. With a portfolio including the broadest possible spectrum of handcrafted potables, DSSOLVR is an entirely unique concept that seamlessly blends science, story, and psychedelia into a cohesive whole utterly unlike anything that has ever existed.